Direct Communications Manager

Roles & Responsibilities

Strategic Cross-Functional Leadership

• Lead collaboration with CRM Manager, Porsche Communities Manager, Customer Experience, and Customer Insights teams to align bespoke communications with overall strategies
• Engage with Marketing Managers to integrate personalized communications across all initiatives, including product launches, sales campaigns, premium programs, and content series
• Spearhead cross-functional projects enhancing the luxury aspect of customer engagement, loyalty, and overall brand experience
• Work closely with the Manager, Content Strategy on GTM/annual planning to ensure coordinated effort and optimal resource allocation
• Collaborate with Porsche AG on global projects, ensuring brand consistency while allowing for regional personalization

Customer-Centric Strategy

• Develop and implement advanced customer segmentation strategies to enhance targeting and personalization of communications
• Lead the creation of tailored communication approaches for key customer segments, with a focus on high-value customers
• Continuously refine segmentation models based on customer behavior, preferences, and engagement data
• Partner with Community Intelligence and Analytics Manager and Customer Insights team to leverage data-driven insights for ultra-targeted luxury personalization initiatives

Strategic Planning and Content Development

• Develop comprehensive annual strategy for personalized luxury communications across all touchpoints, including digital channels, bespoke direct mail, and experiential marketing
• Lead the development and execution of high-touch programs such as the Waiting For Delivery experience
• Provide strategic direction on creative concepts and lead internal and external teams in developing, producing, and obtaining approvals for personalized 1:1 content
• Oversee creative development needs for My Porsche and other personalized customer digital touchpoints
• Support personalized premium content from various business units within greater Marketing team (e.g., Porsche Experience Centers, Experiential)

Resource and Relationship Management

• Strategically plan and deploy an annual budget of $5-10MM across various personalized communication initiatives
• Manage and develop one direct report and one contractor, fostering innovation and ensuring excellence in personalized content creation and delivery
• Oversee day-to-day relationship management with PCNA's creative and media agencies, as well as other specialized partners as needed
• Schedule strategic planning meetings, develop cross-learning opportunities for team members, and conduct one-on-one meetings for individual growth and development

Analytics and Optimization

• Implement advanced tracking and measurement systems for all personalized communication efforts – prioritizing key business building metrics such as lead generation, order intake and sales conversion
• Utilize data-driven insights and technologies to continuously improve targeting, content relevance, and overall communication effectiveness
• Provide regular reports on campaign performance, customer engagement metrics, and ROI of personalization efforts

Qualifications

- Bachelor's degree in Marketing, Digital Communications, or related field; MBA preferred

- Minimum of 7 years of experience in personalized marketing, CRM, or digital communications, preferably in the luxury consumer goods or luxury automotive sector

- Proven track record in developing and executing successful personalized communication strategies and advanced customer segmentation initiatives

- Strong analytical skills with the ability to derive actionable insights from complex data sets

- Excellent project management skills with experience in agile methodologies

- Outstanding written and verbal communication skills

- Ability to work autonomously and lead cross-functional teams in a matrix organization

- Passion for the Porsche brand and deep understanding of luxury automotive customer expectations

- Skilled at training and leading a team of direct reports to bring out their best and assist in their growth and development

Additional Information

- This role reports to the Manager, Content Strategy

- Occasional travel required

- Must thrive in a fast-paced, dynamic environment and be adept at navigating evolving market trends and customer preferences

Decision Making:

• Position will have relative autonomy in managing timelines and providing executional direction to agency partners. 

Supervision:

• Limited Supervision:  Periodic review of work.  Latitude and independent judgment in interpreting policies and procedures

Direct reports

• 1x FTE
• 1x Contractor

Physical requirements

• Must be able to lift 15 pounds at times.
• While performing the duties of this job the employee is required to talk, hear, walk, sit, stand, and climb stairs on occasion with prolonged periods of sitting at a desk and working on a computer.
• Must be able to effectively work and complete tasks in an open office/noisy environment

Porsche is an equal opportunity employer and we take pride in our diversity. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Porsche will be based on merit, qualifications and abilities. Porsche does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, pregnancy, status as a parent, national origin, age, disability, family medical history, ancestry, medical condition, genetic information, sexual orientation, gender, gender identity, gender expression, marital status, familial status, registered domestic partner status, family and medical leave status, military status, criminal conviction history, or any other characteristic protected by federal, state or local law. 

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