Role Overview:

• The Planning & Retail Marketing Coordinator will support the Marketing Department in coordinating planning activities across the 29 PCEE markets and driving retail marketing initiatives. The role requires organizational skills, and the ability to work effectively with multiple stakeholders in a dynamic, multicultural environment.
• The position is divided between Marketing Planning & Market Coordination (50%) and Retail Marketing Support (50%).

Tasks & Responsibilities:

1. Marketing Planning & Market Coordination (50%)

• Support the Head of Department and the Marketing team in coordinating the annual and ongoing Marketing planning process across regional headquarters and local markets.

Responsibilities include:

• Coordinate the creation, distribution, consolidation, and follow-up of local Marketing Plans across all markets.
• Organize and coordinate planning review meetings and ensure timely follow-up on agreed actions.
• Coordinate the Marketing sections of the Market Business Plans to ensure consistency and alignment with central Marketing objectives.
• Support the quarterly PCEE Performance Program evaluation process by coordinating invoice approvals and budget tracking in PMMS (Porsche Marketing Management System).
• Coordination of the annual Marketing Award incl. communication, timeline management, collection of submissions (Best Business Practices), and evaluation process.
• Organize and coordinate the monthly Marketing & PR Conference Calls (agenda, presentation materials, monitoring action items.)

2. Retail Marketing Support (50%)

• Supports the Brand & Communication Manager in delivering impactful Retail Marketing initiatives that enhance the customer experience at the Point of Experience (PoE) across physical and digital touchpoints.

Responsibilities include:

• Coordinate the rollout of the Multisensory Experience concept across multiple markets and retail formats, including implementation, ordering support, and documentation.
• Drive customer engagement through PoE emotionalization initiatives, immersive brand experiences, and retail activations.
• Support the planning and execution of Grand Opening events and key retail marketing launches.
• Deliver and coordinate Digital Signage training to empower retail teams and optimize in-store digital experiences.
• Maintain the Retail Marketing PPN Space, collect best practices, and support showroom visibility through Google Business Accounts. 

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Initial professional experience in Marketing, Retail Marketing, or Project Coordination through internships, working student positions, or entry-level roles.
• Experience in the automotive industry and/or a premium or luxury brand environment is an advantage.

Skills:

• Excellent organizational and project coordination skills.
• Strong attention to detail and a structured, accurate way of working.
• Excellent communication and stakeholder management skills.
• Strong analytical mindset with the ability to coordinate multiple activities simultaneously.
• Ability to work independently while collaborating effectively within international and cross-functional teams.
• Proactive, solution-oriented attitude with excellent time management skills.
• Comfortable working in a fast-paced, multicultural environment.
• Advanced proficiency in Microsoft Office, particularly Excel, PowerPoint, and Outlook.
• International experience or experience working in multicultural environments is considered an asset.
• Strong interest in the automotive industry, retail and customer experience.
• Proficiency in English required, language skills in German, Russian or Turkish is beneficial. 

Fixed Term Contract for 1 year start date August 2026  

marketing-career@porsche-cee.com