Senior Marketing Specialist – Global Digital Communications & Channels (f/m/d)

Porsche Engineering Romania is looking for a proactive Senior Marketing Specialist – Global Digital Communications & Channels to support internal and external communication activities within the international Porsche Engineering communications network.  As part of the global communications organization, you will contribute to the development, governance, and optimization of digital communication channels across multiple locations and stakeholders.

• You are responsible for coordinating internal communication activities within the global intranet ecosystem, while defining, maintaining, and continuously improving intranet governance, including content planning processes, publication workflows, content and structure, editorial standards, and access management
• You coordinate and prioritize communication requests, manage publication planning, and ensure timely delivery of content across internal communication channels in collaboration with international stakeholders
• You support the continuous optimization of global intranet structures, content quality, user experience, and communication effectiveness through analytics, reporting, and process improvements
• You coordinate and implement website enhancements, new pages, microsites, and content updates in alignment with business requirements and corporate communication objectives, while ensuring consistency with editorial guidelines and corporate messaging
• You conduct audits and identify opportunities to improve website performance including SEO, content quality, discoverability, technical optimization, and user experience
• You contribute to the development of international social media activities by identifying new content opportunities, supporting channel-specific content strategies, and driving the adoption of data-driven communication approaches
• You monitor digital channel performance, develop reporting concepts, evaluate communication effectiveness, and derive optimization measures to support business and communication objectives
• You collaborate closely with Porsche Engineering Group Communications and international stakeholders to ensure consistent implementation of communication initiatives, governance standards, and strategic priorities across locations
• You support strategic transformation initiatives, including organizational and brand-related projects, by coordinating communication activities across internal and external digital channels

• You have successfully completed a Bachelor’s or Master’s degree in Marketing, Digital Marketing, Public Relations, Communications or any other related field
• You have at least 5 years of relevant experience in a similar role, ideally in tech work environment
• You have high analytical skills, strategic and strong structuring abilities and you are quick thinker
• You have a strong understanding of corporate communication processes, editorial workflows, content governance, and digital communication channels; you pay attention to detail, and you are a strong communicator
• You are efficient, organized, passionate, pro-active, self-motivated, highly flexible, and have an independent working style
• You have hands-on experience with Office365, intranet platforms, content management systems, website administration, and digital publishing environments
• You speak English and German fluently
• You are flexible and are willing to travel abroad/domestic, when it is required

Porsche Engineering Romania specializes in complex technical solutions at its two locations in Cluj-Napoca and Timisoara, including the development of intelligent and connected electric vehicles, electronics, and design.
We cover a wide range of development activities and technical know-how – from conventional powertrains to future mobility, and from prototype to series development. By optimizing brake systems and developing pedestrian protections as well as driver assistance systems, these activities significantly contribute to the improvement of future car safety. As an integral part of the Porsche Engineering, a wholly owned subsidiary of the Stuttgart (Germany) based sports car manufacturer Porsche AG, the work of our engineers in Cluj and Timisoara results into improvements and innovations incorporated in the Porsche sports cars, sold all over the world.

More information can be found on our website: https://www.porscheengineering.com/peg/de/locations/romania/

Porsche Engineering Magazine
The latest issue of Porsche Engineering's customer magazine offers fascinating insights into exciting projects and current topics. The Porsche Engineering magazine can be found here.

Knowledge-Sharing
Working with new technologies and employing innovative methodologies has always been a part of our day-to-day operations, therefore knowledge sharing is an essential part of our work culture. We regularly organize internal technical meetups to build bridges between departments, share best practices, and learn about new ways of thinking.

Collaboration with Universities and Master’s Program
On average, our company offers 12 master's thesis topics per year, based on allocation interviews for the top-performing students, and 10 Porsche Engineering scholarships for master's program students with outstanding technical and soft skills. To ensure continuity, our Master curriculum is updated yearly, and only the top 5 bachelor level students are eligible for Porsche Engineering scholarships. For those with a Ph.D., a scholarship for research and development in the AI field is also available.

Expanding our Know-How
It is important to stay ahead of technological trends in order to respond to ever-changing consumer needs, such as making cars safer and more enjoyable to drive. Based on project demands, we provide internal and external soft and technical skill trainings to meet these requirements.

Performance Running in our Blood

We are part of the Porsche family that specializes in high-performance sports cars, so getting involved in various sporting events and supporting our employees in their quest to become better athletes comes naturally to us.

Community Support
As part of a very active social community, we take our commitment seriously when it comes to supporting programs and initiatives that make lives better and provide renewed opportunities for children and adults alike. Giving back to the community, whether through donations or employee volunteering, through the most appropriate social causes that reflect our values and culture, is our primary focus.

Please fill out our online application form and enclose your complete application documents at the end, consisting of cover letter, curriculum vitae, ideally also your work and (university) school references and, if necessary, other certificates. 

You can apply directly from our job location site or for direct applications please send your CV at: JobsRomania@porsche-engineering.ro