Sales Reporting & Analytics Manager

Position overview

This role supports the Sales Operations Department by owning PCNA's sales reporting and analytics. It delivers accurate, consistent, and timely reporting to Sales Operations leadership, the field organization, and Dr. Ing. h.c. F. Porsche AG (PAG). It also analyzes sales performance and KPIs to identify trends, risks, and opportunities, and provides data-driven recommendations and best-practice guidance to management and the field.

As PCNA's functional expert for sales-reporting data, KPIs, and platforms, the role leads large-scale initiatives to modernize Sales Operations reporting in two areas. It moves legacy and dealer-facing sales reporting to Power BI and new reporting platforms, and it brings AI capabilities into reporting and analysis to automate manual work and improve access to insights.

The role reports to the Senior Manager and works independently with minimal oversight. It partners with PAG, PCNA IT, the field organization, and the Retail Development, Sales Programs, Remarketing, and Pre-Owned teams. This role is classified as a Band 3B role within PCNA. 

Roles & responsibilities

• Own the sales reporting portfolio, including generating, quality-checking, and distributing recurring daily, weekly, monthly, and month-end reports and dashboards in Excel and Power BI, so that executive management, the field, and PAG receive them accurately and on time.
• Analyze sales performance and KPIs at the Dealer, Region, Area, and National levels, and give management and the field data-driven recommendations and best-practice guidance.
• Own KPI definitions and calculation methods, reconcile data across systems, and resolve complex data issues that span multiple departments.
• Own and run the project to move legacy Excel-based reporting to Power BI where appropriate, including scope, planning, timelines, stakeholder coordination, status reporting, and retiring the legacy reports.
• Own the Sales Operations Power BI reports, including requirements, development, testing, four-eyes review, releases, and user access.
• Serve as system administrator and PAG liaison for dealer-facing sales reporting, and lead Sales Operations activities in moving it to new platforms, in partnership with PAG and PCNA IT.
• Identify and implement AI capabilities to automate reporting and improve access to insights, and make sure outputs are validated and governed.
• Deliver training, user guides, and release communications on reports, KPIs, and new platform and AI capabilities.
• Prepare the monthly and weekly retail forecasts, the forecast-accuracy review, the Area/Region target breakdown, and the ABP dealer baseline targets for leadership approval.
• Maintain work instructions, the report inventory, and distribution lists.
• Manage external market and industry data providers, including data quality, access, and annual purchase orders.
• All other duties as assigned.

Qualifications

Education:

• Bachelor's degree in Business, Data Analytics, Information Systems, Finance, Economics, Operations, or equivalent applicable experience required.
• Graduate degree or MBA preferred

Experience (Job and Industry):

• Minimum 5 years of relevant experience in reporting, analytics, business intelligence, or a related field, with a related bachelor's or master's degree.
• Proven ownership of recurring management and field reporting, including data validation and KPI standards.
• Experience analyzing performance data and presenting recommendations to management and field organizations.
• Proven experience leading reporting-transformation projects end to end, including scope, planning, timelines, stakeholder alignment, and delivery, such as migrating legacy Excel-based reporting to Power BI or implementing new reporting platforms.
• Hands-on experience applying AI tools (e.g., Copilot) to reporting, analysis, or process automation.
• Working knowledge of Porsche reporting tools preferred.
• Automotive industry experience, preferably with a premium or luxury brand.

Skills & Competencies:

• Strong strategic, analytical, and problem-solving skills, with the ability to resolve complex, cross-functional issues and turn data into clear insights and recommendations.
• Strong business acumen and understanding of automotive sales KPIs.
• Advanced Excel, PowerPoint, and Power BI skills.
• Working knowledge of AI capabilities for reporting and analytics, including responsible AI use and data governance.
• Strong project management skills, with the ability to independently run projects from planning through implementation.
• Strong stakeholder management and interpersonal skills across Sales, Retail Development, IT, PAG, and field teams.
• Excellent written and verbal communication skills for management summaries, presentations, and training materials.
• Ability to work independently during month-end and other deadline-driven periods.
• Highly organized and detail-oriented, with a focus on accuracy and continuous improvement.

Percentage of required travel: Less than 5%

Schedule/Shift: -

The salary range for this role is $89,000-$125,000. However, it is important to note that at Porsche, compensation range is dependent on geographic location. Individual salaries within each range are determined through a wide variety of factors including but not limited to education, experience, knowledge and skillset. Porsche reviews compensation regularly and may adjust base salaries to reflect market competitiveness. 

In addition to salary, individuals may be eligible for a discretionary performance bonus. Our full suite of benefits includes: 

• Paid Vacation 
• Paid Holidays 
• Paid Sick leave 
• 401(k) match 
• Medical, dental and vision coverage 
• Tuition and certification reimbursement 
• Life Insurance 
• Short and Long Term Disability Coverage 
• Subsidized gym membership program 
• Subsidized Porsche and VW leasing programs 

Physical requirements

• Must be able to lift 15 pounds at times.
• While performing the duties of this job the employee is required to talk, hear, walk, sit, stand, climb stairs on occasion with prolonged periods of sitting at a desk and working on a computer.

• • Must be able to effectively work and complete tasks in an open office/noisy environment.

Direct reports

No direct reports.

Porsche is an equal opportunity employer and we take pride in our diversity. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Porsche will be based on merit, qualifications and abilities. Porsche does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, pregnancy, status as a parent, national origin, age, disability, family medical history, ancestry, medical condition, genetic information, sexual orientation, gender, gender identity, gender expression, marital status, familial status, registered domestic partner status, family and medical leave status, military status, criminal conviction history, or any other characteristic protected by federal, state or local law. 

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